How to Grow Your Business Posting In Online Forums

Posted by Bart Mroz on Jan 25, 2016 4:02:14 PM

Last week I was reading through an eCommerce forum and came across the question, “What’s the best platform from which to launch an MVP (Minimum Viable Product)?” After seeing two or three replies, I gave a practical answer, to the effect of “Magento is a robust and flexible platform, but for testing the waters and getting out the door quickly, Shopify is the way to go.”

The reality is that this is a much larger question; in this type of situation, you need to research your market and your product. How many SKUs do you have? What type of marketing do you plan to do in the future? What kind of integration to other systems would you like to do? And most importantly, do you have the proper development knowledge and support to grow the site?

What struck me was the other replies in the thread. Out of 15 replies to the OP, 4 were platform recommendations and 1 or 2 were very detailed and highly informative. The remainder of the replies went something like this: “We use both platforms and know how to implement them. Give us a call for help!”

It's understood that it’s the salesperson's job to look for new projects, and you should try to promote your services whenever you can. However, an answer like this on a forum is not very helpful. Most likely the OP is going to be turned off by the ‘sales pitch’ tone of the reply and discount your advice outright. If you’re out there consistently providing helpful guidance and advice, more likely than not your advice will not result in a sale. Keep in mind that there are plenty of folks out there lurking on forums, searching for knowledge or developer or firm to help them out. If they see you consistently posting and providing solid answers, there's a good chance they’ll do some research on you to see if you’re legit.

The way you build credibility as a consultant or service provider is to go out there and share your knowledge as an expert in the field. Not only will this help you grow your business, in these public forums you’ll also be creating quality searchable online content. And in the instance of my forum post, the reply was tweeted out as a hot topic, which gave it further reach.

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Topics: Business, Ecommerce, Marketing, Company

Episode 44 of 'The Business of Freelancing' with Guest Bart Mroz

Posted by John Suder on Jan 11, 2016 4:43:15 PM

bart-and-brennan-podcast.jpgSUMO Heavy CEO Bart Mroz recently appeared on Brennan Dunn's podcast 'The Business of Freelancing'.

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Happy Holidays from SUMO Heavy!

Posted by Bart Mroz on Dec 24, 2015 10:39:09 AM

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Those Sneakers Cost HOW Much? Stadium Goods Launches Sneaker Paradise

Posted by Bart Mroz on Nov 5, 2015 2:02:21 PM

We’re proud to announce the launch of Stadium Goods ( 

Stadium Goods is a premium consignment sneaker and streetwear marketplace, committed to providing the best consumer and consignment experience. Founders John McPheters and Jed Stiller have created an unmatched level of customer service in an underserved multi-billion dollar resell sneaker market.  

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Topics: Magento, Ecommerce, Client News, Design

[Video] Bob Brodie's 'Analyze Your Data, Now' Talk at Magento NY

Posted by John Suder on Sep 23, 2015 10:34:48 AM

Here's the full video of Bob Brodie's talk 'Analyze Your Data, Now' at Magento NY on September 22, 2015.

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Topics: Magento, Events

Bob Brodie to Speak at Meet Magento NY

Posted by John Suder on Sep 21, 2015 11:29:34 AM

SUMO Heavy's CTO and Head of Customer Experience Bob Brodie will be speaking at Meet Magento NY this Tuesday, September 22.

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Topics: Magento, Networking, Events, Company

The Friday Five Video Show, 09/18/15 Episode #019: Blabbing for Dollars

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The Friday Five Video Show, 08/28/15 Episode #018: Man of the Toupee

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The Friday Five Video Show, 08/14/15 Episode #017: Alphabet Soup

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The Friday Five Video Show, 08/07/15 Episode #016: Ejector Seat in a Helicopter

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