Magento 1.6.0.0-beta1 was released today, and has some pretty nifty features. One of those is an implementation of “Minimum Advertised Price”, or MAP. Many vendors enforce restrictions on how low of a price you can show on your site, until either adding it to your cart or performing come action. Here’s how to take advantage of this feature:
First, enable MAP. It’s under Admin > System > Configuration, on the Sales tab. There’s an accordion panel titled Minimum Advertised Price. Here’s your options:
- Enable MAP – Yes / No
- Apply MAP (default value) – This is the master switch. (For some reason, I couldn’t get it working unless this was set to yes – even if it was set to yes at the product level.)
- Display actual price – This is another default setting. Your options are “In Cart”, “Before Order Confirmation”, and “On Gesture”. I’ll cover these in a minute.
- Default Popup Text Message – This is the text that will show up at the bottom of the popup when “On Gesture” is enabled.
- Default “What’s This” Message – This is the text that shows when you click the “What’s this?” link.
Next, create your item. I’m going to assume that you are familiar with this process. When you get to the Pricing tab, you’ll see three new options:

Under Apply Map:
- Yes – This option will apply MAP to the product page
- No – This option will cause MAP not to apply
Display Actual Price – In Cart
Display Actual Price – Before Order Confirmation
Display Actual Cart – On Gesture
Keep in mind that you shouldn’t rely on any beta functionality as it may go away in the stable version!
If you like information like this, subscribe to our feed or join our mailing list.



