How Fitness Apparel became “Athleisure”
Besides the iconic Juicy Couture tracksuit, in the early 2000s wearing workout clothing in public was taboo. Society still wore gym clothes around town,… Read more!
Author
Brittany Blackman
b.blackman@sumoheavy.comBrittany Blackman is the Junior Marketing Coordinator at SUMO Heavy. Brittany is a 2020 Temple University graduate with a degree in advertising and, in addition to being raised an ‘internet kid’, has a deep understanding of writing, editing, creating social media campaigns, and communication skills. In her free time, she enjoys Twitter, her cat, activism, and obsessing over pop culture.
Twitter’s eCommerce Push Expands with Twitter Shops
Last summer, Twitter rolled out an eCommerce test program that let users browse products from a “Shop Module” residing at the top of a seller… Read more!
The Legal Challenges with Food Marketing
Much like the beauty industry, the health food sector has a contentious reputation surrounding the legality of certain food regulations…or lack thereof. The guidelines… Read more!
The Rise of the Fitness eCommerce Market
Trends come and go, but the constant evolution of fitness since the days of Jane Fonda’s workout tapes is here to stay. Fitness always… Read more!
Gen Z’s Valuable Influence on the Food Industry
According to a semiannual report from investment bank firm Piper Sandler, food is Gen Z’s top spending priority. Last spring, Zoomers spent around 23%… Read more!
Food Transparency is Crucial and Profitable
Food transparency has become increasingly important to consumers of all demographics. The masses now have information at their fingertips like never before, and sustainability and… Read more!
The Rise of Health Influencers
The boom of the digital creative economy has garnered millions of dollars for content creators, catapulted small businesses to success, and ushered in a new… Read more!
How Beauty Trends Have Changed Since 2000
According to a report by Forbes, the beauty and cosmetic industry extend beyond just lipsticks, Lush scrubs, and foot creams. It is a staggeringly… Read more!
The Effects of the Sustainability Movement: “Clean Beauty” Fuels Heavy Competition
The general shopping economy has made major shifts as society pushes towards a more sustainable future amidst an ominous climate crisis. As both physical retail… Read more!
How TikTok has Changed the Beauty + Wellness Industry
The beauty and wellness industry has experienced a dramatic transformation since the pandemic’s start back in March of 2020. With the masses cooped up in… Read more!