Continuous improvement is a vital aspect of an efficient organization. To create a truly great product, a team must repeat what works well and improve what doesn’t — and that same… Read more!
Overview Imagine you have a well-established working relationship with a client, and they ask you to work on an important new project. This project is… Read more!
In Part One of our Selling on Tmall series, we discussed the factors U.S.-based companies should consider before launching on Tmall. In Part Two,… Read more!
For retailers that want a presence in China, Tmall offers them the opportunity. However, before they make a commitment to the platform, SUMO Heavy CTO… Read more!
Continuous improvement What is continuous improvement? A team in any organization can only become more efficient by improving, and not by waiting until they realize… Read more!
On Cheddar.com’s ‘Keep Reinventing’ segment, SUMO Heavy Co-founder and CTO Bob Brodie discusses trends across clients relating to I.T. and retail. Read more!
Personalizing the customer experience is vital for retailers, both online and offline. While learning about a specific customer and customizing the shopping journey to fit their needs is a given, actually figuring out how to accomplish that feat is another story altogether for both businesses big and small. According to Internet Retailer’s new eCommerce Personalization Report, most retailers are offering personalization in some areas, whether it be their websites, mobile sites, or marketing emails, but not all. Often overwhelmed by the first step in the process, they fail to attain the data they need to actually begin the personalization process. Read more!