How eCommerce Companies Protect Against Cyber Attacks
On Cheddar.com’s ‘Keep Reinventing’ segment, SUMO Heavy Co-founder and CTO Bob Brodie discusses trends across clients relating to I.T. and retail. Read more!
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The Keys to eCommerce Personalization: Part One — Mining the Right Data
Personalizing the customer experience is vital for retailers, both online and offline. While learning about a specific customer and customizing the shopping journey to fit their needs is a given, actually figuring out how to accomplish that feat is another story altogether for both businesses big and small. According to Internet Retailer’s new eCommerce Personalization Report, most retailers are offering personalization in some areas, whether it be their websites, mobile sites, or marketing emails, but not all. Often overwhelmed by the first step in the process, they fail to attain the data they need to actually begin the personalization process. Read more!