For retailers that want a presence in China, Tmall offers them the opportunity. However, before they make a commitment to the platform, SUMO Heavy CTO… Read more!
Bob is SUMO Heavy’s Co-founder and CTO. Since SUMO Heavy’s start in 2010, Bob has continued to be committed to providing innovative, complex, and meaningful solutions to a wide range of clients. From high-level, architectural planning to corporate communication, you can rely on Bob to help you build something that will truly impress users and merchants alike.
Continuous improvement What is continuous improvement? A team in any organization can only become more efficient by improving, and not by waiting until they realize… Read more!
On Cheddar.com’s ‘Keep Reinventing’ segment, SUMO Heavy Co-founder and CTO Bob Brodie discusses trends across clients relating to I.T. and retail. Read more!
Personalizing the customer experience is vital for retailers, both online and offline. While learning about a specific customer and customizing the shopping journey to fit their needs is a given, actually figuring out how to accomplish that feat is another story altogether for both businesses big and small. According to Internet Retailer’s new eCommerce Personalization Report, most retailers are offering personalization in some areas, whether it be their websites, mobile sites, or marketing emails, but not all. Often overwhelmed by the first step in the process, they fail to attain the data they need to actually begin the personalization process. Read more!