Shopify Unite 2017 Opening Party, San Francisco City Hall
The Unite conference is a two-day event where Shopify developers come to discuss and share ideas about the platform. It's also where Shopify makes their product announcements, and this year did not disappoint.
Shopify continues to innovate for both for large-volume and beginner merchants. We were impressed at how much they announced, but also how many things were actually launched.
Magento, take note.
When the power goes out, you give your presentations al fresco style.
Here are some of the key highlights announced at the conference:
The Shopify Chip & Swipe Reader
The new reader makes it even easier for Shopify merchants to sell in person. The device allows merchants to accept all debit and credit cards. The elegant reader works via dipping the card (much like common in-store POS 'chip' readers). Older cards can still use via a built-in magstripe reader. A great feature is that the card reader can be removed from the base and connect via Bluetooth, allowing a merchant to assist a customer with the reader in hand.
New merchants can get the reader for free, existing customers pay only $29
A powerful checkout feature that allows customers to save their information for faster checkout at your store and on other participating Shopify stores. Returning customers can check out with just one click or touch. And as we know, reducing the amount os of step from cart to checkout is always a good thing.
Expanded Sales Channels
Since launching the Multichannel Shopify in 2015, the platform as added over a dozen new channels to help connect with millions of shoppers. Recently added channels included Kik, Wish, Amazon and Messenger, which helps shop owners sell and provide customer support.
Shopify Plus merchants can offer customers a more relevant checkout experience that can lift conversion rates. Shopify merchants can use the Shopify Script Editor, which gives the merchant more control in presenting different payment gateways based on customer information or items in their cart.
Mobile Store Builder
This allows merchants to build a native mobile app for their store without and development or code expertise. Apps are built based on template systems using customizable themes.
The apps can be published to both the Apple App Store and Google Play.
The Beta program launches in May 2017.
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