This article originally appeared in Digital Commerce 360 on January 2, 2018 The voice shopping market is materializing rapidly as major players jockey for position during the holiday season, forging alliances and introducing new voice-activated smart speaker devices. Although voice shopping is still in its nascent stages, millions of users are buying smart speaker devices, with end-of-year sales spiking sharply. Read more!
Originally posted at Multichannel Merchant The rise of ecommerce has led to the creation of millions of online shops, and many brick-and-mortar… Read more!
Online shopping continues to grow at a rapid pace. By 2021, revenue from eCommerce sales is projected to hit $4.9 trillion. Despite the industry’s incredible… Read more!
Personalizing the customer experience is vital for retailers, both online and offline. While learning about a specific customer and customizing the shopping journey to fit their needs is a given, actually figuring out how to accomplish that feat is another story altogether for both businesses big and small. According to Internet Retailer’s new eCommerce Personalization Report, most retailers are offering personalization in some areas, whether it be their websites, mobile sites, or marketing emails, but not all. Often overwhelmed by the first step in the process, they fail to attain the data they need to actually begin the personalization process. Read more!