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There’s no doubt about it, TikTok is one of the hottest social media platforms around right now, particularly among younger users. The app provides a unique opportunity for businesses to reach a large and engaged audience through creative and innovative videos.

TikTok also offers several features and tools that can be used to boost visibility and engagement, such as hashtags, trends, and challenges. When used effectively, TikTok can be a powerful search marketing tool.

Here’s a startling stat to underscore how broad of a reach Tik Tok has: According to Google via internal data published by TechCrunch, Nearly 40% of Gen Z prefers searching on TikTok and Instagram over Google Search and Maps. Google senior vice president Prabhakar Raghavan was recently quoted as saying as much: “something like almost 40% of young people when they’re looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

What’s the difference between TikTok and Google for search marketing?

TikTok is a short-form, video-sharing app that allows users to create and share short-form videos on any topic. The app first launched in 2016 and has since gone on to become one of the most popular social media platforms in the world – particularly with younger users. TikTok is now available in over 150 countries and has an estimated 1 billion active monthly users.

Conversely, Google is a global search engine that allows users to find information on the internet. Google is the most popular search engine in the world, with an estimated 92% market share.

Regarding search marketing, each platform has its advantages and disadvantages. Let’s look at some of the key differences between TikTok and Google.

TikTok vs. Google: Search Marketing Differences

TikTok is a visual platform, while Google is text-based. There is a fair amount of planning and scripting if you want to make engaging video content. This means businesses will need to create engaging and visually-appealing videos to succeed on TikTok, while they can get away with more text-based content on Google.

Google is a global platform, while TikTok is still building its international presence. This means businesses may have an easier time reaching a global audience on Google than on TikTok.

Finally, TikTok is a relatively new platform, while Google has been around for over 20 years. This means that there is more competition on Google, and it may be more difficult for businesses to get their videos seen.

How can businesses use TikTok for search marketing?

There are several ways businesses can use TikTok for search marketing. These include:

  • Creating engaging and creative videos that promote their products or services.
  • Using relevant hashtags to make their videos discoverable.
  • Participating in popular challenges and trends.
  • Running ads on the platform.
  • Collaborating with popular TikTok users.

There’s no doubt about it, TikTok is one of the hottest social media platforms around right now – particularly with younger users. The app provides a unique opportunity for businesses to reach a large and engaged audience through creative and innovative videos.

So, which platform is better for search marketing? There’s no easy answer. It depends on your business goals and target audience. If you’re looking to reach a younger, more visually-oriented audience, then TikTok may be a good option. However, if you want to reach a global audience, then Google is still the king.

But keep an eye on TikTok for your marketing: Business Insider Intelligence predicts TikTok’s advertising revenue will overtake YouTube by 2024. 

Photo by Solen Feyissa on Unsplash