On Tuesday, Shopify revolutionized the eCommerce landscape with a new feature that allows large merchants to tailor their customer experience by blending specific components of its platform into existing systems.
For major retailers, Shopify is introducing Commerce Components by Shopify. It opens up Shopify's infrastructure so that businesses can link their current services with the modular parts of Shopify to suit their particular requirements.
Shopify President Harley Finkelstein said in an interview, “Commerce Components by Shopify opens our infrastructure so enterprise retailers don’t have to waste time, engineering power, and money building critical foundations Shopify has already perfected.”
For example, retailers can use Shopify’s checkout component, but continue to manage product inventory, or manage customer data, elsewhere.
Brands now have an alternative to Shopify Plus, their comprehensive set of components that provides end-to-end commerce solutions. Until now, those tools were provided as a single bundle.
“Commerce Components by Shopify opens our infrastructure so enterprise retailers don’t have to waste time, engineering power, and money building critical foundations Shopify has already perfected, and instead frees them up to customize, differentiate, and scale,” said Finkelstein.
Shopify Checkout, one of the tools in Commerce Components, makes it easier to create the checkout page for an online business. It can be used in mobile apps and e-commerce websites. In comparison to certain rival products, Shopify claims that their mobile version is 91% more effective at converting app users into paying customers.
Numerous e-commerce transaction types can be handled using Checkout. Users can preorder upcoming goods, purchase subscriptions, and make one-time transactions through it. Businesses can optionally provide discounts through the interface thanks to the support for coupon codes.
According to Shopify, Commerce Components also provides application programming interfaces for interfacing with outside programs. A business can import information about user purchasing preferences from an online store powered by Shopify to its customer relationship management software via the APIs. Enterprise resource management systems, among other external applications, can be linked by businesses to Commerce Components.
Shopify includes the so-called frontend framework Hydrogen in its line of goods. It can be used to alter how online shops created using the company's e-commerce platform look and feel. Businesses adopting Commerce Components will have the choice to create their e-commerce websites using external front-end frameworks.
According to Shopify, a number of significant merchants, including Mattel Inc., want to use Commerce Components. Customers will also get access to support services and other technical assistance in addition to the toolkit's main feature set.
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