This Week in eCommerce, Tech, & Retail October 22, 2021

Brittany Blackman
Oct 21, 2021

NewEgg Testing Livestream Shopping Platform

Digital electronics retailer Newegg announced that it is testing an app-based livestreaming platform called Newegg Live, which will let customers communicate with the hosts of livestream events and grants access to exclusive deals during the session. Newegg previewed the offering to more than 10,000 people this past September, rolling through an impressive 20 products during the 90-minute session.

“We’ve always been committed to delivering a great mobile shopping experience,” said Montaque Hou, Newegg’s CTO. “But mobile engagement goes much deeper than simply shopping. Customers want to hear expert opinions about how products will fit into their lives, and engage with those experts within the flow of the livestream. So we developed Newegg Live to allow customers to ask questions, comment and react in real time using features built directly into our Newegg mobile app.”

Optimizing live streaming and prioritizing a seamless mobile experience has become crucial during the pandemic since in-person experiences were put on the back burner. Letting customers comment on product recommendations in real-time allows for a more authentic interaction for consumers, which could lead to the ultimate goal of more conversions. 

Back in July, Newegg announced it will accept Litecoin on the BitPay platform. This means that international customers can now pay for merchandise with Litecoin using the BitPay Wallet app. Newegg teamed with BitPay in 2014 to enable bitcoin payments in the U.S. and later in Canada. 

Poshmark Rolls Out New eCommerce Tools

During its annual conference, PoshFest, popular secondhand apparel platform Poshmark unveiled new eCommerce tools. Along with this announcement, Poshmark also named Co-founder Tracy Sun as the company’s first senior vice president of seller experience.

Poshmark said their newly established seller experience team is focused on supporting and innovating for sellers at all levels, from casual sellers to larger boutiques and brands, to make sure that anyone who wants to sell on Poshmark can seamlessly build a closet online, and grow over time. 

Poshmark introduced two new important tools to help sellers engage with shoppers. The My Shoppers  tool is a virtual version of clienteling, a department and specialty store tactic where sales associates offer personalized service to clients by suggesting items to complete an outfit, offer styling advice or alerting them to new shipments of their choice of designers. 

With My Shoppers, sellers can pinpoint and choose to pursue leads quickly and precisely. It’s entirely backed by social commerce, so sellers can seamlessly move through the sales funnel, and easily send promotional discounts or personalizing merchandise. 

Also introduced at PoshFest was My Closet Insights . With My Closet Insights, users have access to a dynamic dashboard that provides sellers with real time inventory and sales data. It allows sellers to easily and efficiently understand business performance over time to inform strategy, leverage relevant tools to drive action and improve sales.

With tools like these, and the rise of no-code platform building, websites are making it increasingly easier for sellers of any background to build a successful business, without extensive schooling. 

Netflix Partners with Walmart on Merch Deal

Not since Tiger King have we seen a Netflix phenomenon take off as quickly as Squid Game

Of course, someone had to capitalize on it. Catalyzed by Squid Game success, but originally conceived in light of Netflix’s former successes like Stranger Things, Walmart announced the launch of a new Netflix Hub at Walmart, which establishes Walmart as the Netflix destination for family entertainment experiences.

The partnership is part of Netflix’s ongoing strategy to develop revenue streams beyond subscriptions and market its content away from its own platform. 

Netflix consumer products, from T-shirts to stickers to dolls, are already available online from several retailers. The deal with Walmart creates a specifically dedicated area of for Netflix merchandise, the Netflix Hub—the first such online storefront that Netflix has created with a national retailer. Netflix also has its own online store,

Over the next few months, customers and fans will be able to find coveted products in a variety of categories, including music, apparel, toys and games, for fan-favorite shows like Squid Game, Stranger Things, Nailed It! and CoComelon, and new shows like Ada Twist, Scientist.

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