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Shopify is launching a new service to connect independent business owners with the help of their creators on Shopify.

Shopify’s new Collabs feature makes monetization easier for merchants while also giving independent business owners a sales and marketing channel. The process is managed from within your Shopify Admin, meaning everything about partnerships remains policy compliant.

This is Shopify’s latest effort toward positioning itself as a platform for creators. The company offers a mobile-friendly option with its $5 Starter plan, which creators can use to launch a no-code store. Creators can share links to their communities on platforms like WhatsApp, Messenger, Instagram, TikTok, Spotify, and more.

“Shopify is where the world’s best independent brands go to build their businesses,” said Amir Kabbara, Shopify’s director of Product, in a statement. “With Shopify Collabs, we’re making it simple for creators to discover and partner with these brands so they can make more money and reach economic independence. Collabs will be fully integrated with Shopify in the future, giving creators access to more parts of our platform and accelerating their journey as entrepreneurs.”

Innovators in the space say that shoppable links are an easy way to increase sales. They also offer built-in analytics tools for merchants and creators alike, which can help them understand how customers engage with their pages or products more effectively than ever before.

In addition, Linkpop, which debuted earlier this year, allows producers to make their link in the bio shoppable. The function enables creators to make direct sales from their Linkpop page. In addition to launching storefronts to conduct direct sales on the platforms where they interact with followers, creators and merchants can provide pertinent links on the page. Then, without leaving the app, customers may look through a Shopify merchant’s assortment of goods and make purchases immediately on Linkpop. Additionally, Linkpop has built-in analytics tools that businesses can utilize to learn more about how visitors interact with their page.

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