The Keys to Ecommerce Personalization: Part Two – Analyzing the Right Data
From your social media accounts to your point of sale system to customer surveys, you’ve gathered as much information on your customers as possible with… Read more!
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Data Consulting
The Keys to eCommerce Personalization: Part One — Mining the Right Data
Personalizing the customer experience is vital for retailers, both online and offline. While learning about a specific customer and customizing the shopping journey to fit their needs is a given, actually figuring out how to accomplish that feat is another story altogether for both businesses big and small. According to Internet Retailer’s new eCommerce Personalization Report, most retailers are offering personalization in some areas, whether it be their websites, mobile sites, or marketing emails, but not all. Often overwhelmed by the first step in the process, they fail to attain the data they need to actually begin the personalization process. Read more!