Social Commerce Revisited: Two Years After the Hype Cycle
Online shopping continues to grow at a rapid pace. By 2021, revenue from eCommerce sales is projected to hit $4.9 trillion. Despite the industry’s incredible… Read more!
Tag
eCommerce
The New Rules of Retail
Charting a Course in the New Retail Reality Retailers face a host of challenges in navigating what has become a complex new retail reality. As… Read more!
The Keys to eCommerce Personalization: Part One — Mining the Right Data
Personalizing the customer experience is vital for retailers, both online and offline. While learning about a specific customer and customizing the shopping journey to fit their needs is a given, actually figuring out how to accomplish that feat is another story altogether for both businesses big and small. According to Internet Retailer’s new eCommerce Personalization Report, most retailers are offering personalization in some areas, whether it be their websites, mobile sites, or marketing emails, but not all. Often overwhelmed by the first step in the process, they fail to attain the data they need to actually begin the personalization process. Read more!