TikTok has Forever Changed the ‘DIY’ Game
It’s no secret that TikTok has changed eCommerce permanently. The influential power that the platform boasts is unlike anything consumers and brands have ever witnessed. Read more!
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Social Commerce
Instagram Expands Product Tagging
Back in 2016, Instagram began its first foray into eCommerce by introducing product tagging to verified creators. As part of the initial launch, 20… Read more!
How Fitness Apparel became “Athleisure”
Besides the iconic Juicy Couture tracksuit, in the early 2000s wearing workout clothing in public was taboo. Society still wore gym clothes around town,… Read more!
Twitter’s eCommerce Push Expands with Twitter Shops
Last summer, Twitter rolled out an eCommerce test program that let users browse products from a “Shop Module” residing at the top of a seller… Read more!
Gen Z’s Valuable Influence on the Food Industry
According to a semiannual report from investment bank firm Piper Sandler, food is Gen Z’s top spending priority. Last spring, Zoomers spent around 23%… Read more!
The Rise of Health Influencers
The boom of the digital creative economy has garnered millions of dollars for content creators, catapulted small businesses to success, and ushered in a new… Read more!
How Beauty Trends Have Changed Since 2000
According to a report by Forbes, the beauty and cosmetic industry extend beyond just lipsticks, Lush scrubs, and foot creams. It is a staggeringly… Read more!
This Week eCommerce, August 20, 2021
Instagram is now testing ads in the Shop tab Instagram is further investing in its eCommerce business, Instagram Shops, with the launch of a new,… Read more!
This Week in eCommerce, August 6, 2021
Square Buys Buy Now Pay Later Firm Afterapy Square plans to buy Australian fintech company Afterpay, a foray to deepen their… Read more!
This Week in eCommerce, July 30
Delivery Service GoPuff Expands Into Ghost Kitchens Philly-based on-demand delivery service GoPuff is known for its quick deliveries of essentials like… Read more!