The Capsule Wardrobe is the Newest Eco-Friendly Trend
If you like stories like this, be sure to sign up for SUMO Heavy Insights, our monthly roundup of tech and retail news. … Read more!
Tag
Social Commerce
Shopify Collabs Gives Creators New Earning Opportunities
Shopify is launching a new service to connect independent business owners with the help of their creators on Shopify. Shopify’s new Collabs feature… Read more!
The Nostalgia Craze: 90s and Y2K Fashion for a New Generation
As we’ve learned over the past decades, time is a flat circle. Things popular in one decade are almost guaranteed to make their way back… Read more!
The Pandemic’s Effect on Musicians
It’s no secret that every industry has been disrupted in some way by the pandemic. When large industries struggle, it trickles down to every facet… Read more!
YouTube Is Partnering With Shopify To Allow Creators To Sell Products On Their Channels
YouTube announced that it’s launching several new shopping features for viewers and creators. YouTube is now partnering with Shopify to allow creators and merchants… Read more!
TikTok Ditches Plans for eCommerce Expansion
Live commerce takes the fun of instant purchasing and couples it with the social aspect of audience participation through a chat function or reaction buttons. Read more!
TikTok has Changed the Music Industry
TikTok has had a hand in changing the way many industries operate. The app seems to have the Midas touch when promoting almost any… Read more!
TikTok has Forever Changed the ‘DIY’ Game
It’s no secret that TikTok has changed eCommerce permanently. The influential power that the platform boasts is unlike anything consumers and brands have ever witnessed. Read more!
Instagram Expands Product Tagging
Back in 2016, Instagram began its first foray into eCommerce by introducing product tagging to verified creators. As part of the initial launch, 20… Read more!
How Fitness Apparel became “Athleisure”
Besides the iconic Juicy Couture tracksuit, in the early 2000s wearing workout clothing in public was taboo. Society still wore gym clothes around town,… Read more!