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The pandemic has fueled consumers to be hyper-aware of their health habits. From more regular checkups and vaccinations at the doctor to a renewed focus on plant-based diets, wellness has moved to a top-of-mind priority. This phenomenon, paired with skyrocketing food prices, has catalyzed home gardening and gardening eCommerce.
Additionally, the overnight success of companies like Impossible Foods and Beyond Meat has garnered a focus on the plant-based protein sector. Bill Gates said that because of the climate effects of beef production, wealthier countries should completely shift to plant-based synthetic beef.
In fact, in the early spring of 2020, over 9.7 Million Americans reported following plant-based diets, compared to a measly 290,000 in 2004. Since March 2020, over 2 million new shoppers in the plant-based category have upped the demand for products that ensure personal wellness and sustainability.
The plant-based movement signals a significant shift in the way people are eating and their relationship with food and how it affects the planet. With so many people going green and home-grown, gardening eCommerce is having a moment in the spotlight.
In 2020 alone, an estimated 21 million people took up gardening. Shipping and logistics company Scurri reports that since March 2020, they’ve seen a 262% increase in online Home & Garden sales. According to the company’s consumer confidence tracker, the amount of people who have reduced or stopped their visits to physical stores is a staggering 89%. Online sales are now running at 30% of total retail sales, and the evidence hints that this shows no signs of slowing, even in a post-pandemic world. 43% say they will continue to shop in this new way after the pandemic, but that has yet to be seen.
A plant-based world, whether it be homegrown or store-bought, relies heavily on equipment. According to a comprehensive research report by Market Research Future (MRFR), the “Lawn and Garden Equipment Market” market size will reach USD 47 million, growing at a compound annual growth rate of 13.04% by 2026.
The emergence of battery-powered equipment that offer more effortless performance and user-friendly systems for individual gardeners created significant market opportunities. These new battery-powered lawn care and garden tools are powerful enough to maintain a professional-quality lawn and garden.
There’s also a high demand for pesticide products. The growing trends for gardening on social media have also catalyzed the sharing and communicating of various D.I.Y activities and attracted a large chunk of wide-eyed and bushy-tailed gardeners concerned about pests. That being said, the garden pesticides market is expected to reach a CAGR of 5.54% during the forecast period of ‘22-27.
Technavio’s latest market research report estimates that the home and garden products B2C eCommerce market will progress at a CAGR of 9.64%. Some of the major players in the Home and Garden Products eCommerce market include Amazon.com Inc., Bed Bath and Beyond, Lowes, Target, The Home Depot, Walmart, and Williams-Sonoma (for the fancier stuff).
The increasing demand for at-home gardening tools and the recent availability of new products is estimated to foster market growth, encouraging consumers to purchase even more lawn and garden tools in the near future. This, coupled with the ongoing consumer shift to plant-based products, further bolsters this demand.
Starbucks recently eliminated its charge for non-dairy milk in some regions. Burger King and McDonald’s rolled out their vegan burgers worldwide with big-name fake-meat brands like Impossible Foods and Beyond Meat. And even with the addition of vegan nuggets, there are more plant-based options at accessible prices than ever before.
The big chains are finally taking vegan food seriously, as they should since the sector could be worth more than $160 billion (with a big’ol B) globally within the next decade. Fast-casual chains are also rolling out their take on vegan dishes, too. Chipotle has launched its plant-based chorizo nationally, while other chains like Subway are rolling out more plant-based options.
These products offer a significant opportunity for the fast-food giants. Bloomberg Intelligence reported that the plant-based foods market was worth $29.4 billion in 2020 and could grow to $162 billion in 2030, making up to 7.7% of the global protein market.
Consumer demands are changing rapidly. The mass exodus from meat underscores the newfound importance of sustainability and personal wellness for many people across the globe. The climate crisis and pandemic also bolstered interest in at-home gardening, and the Lawn & Gardening eCommerce sector projections back this up, with no signs of slowing down.