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Amazon Will Give You 10 Bucks for Your Palm Print
Amazon is offering $10 in credit if you enroll your biometric data in the company’s palm print recognition system, Amazon One. The move was first spotted by TechCrunch, and according to a screenshot shared by the publication. shoppers need to visit one of the tech giant’s physical, cashierless stores that is equipped with its palm-scanning tech to complete the transaction.
If they scan their palm they get an email with $10 credit, which they can use in any Amazon store that has Amazon One.
Users can easily position their hand over the company’s scanners, which recognize their unique palm print based on its patterns of lines, ridges, and veins. The process to sign up takes roughly a minute. This information can be used to verify payments in stores, but also in lieu of any sort of entrance tickets.
Amazon had already launched Amazon One last September, but it was presented more so as an easy way to pay in the company’s stores, as well as a future identity service to be used by other venues and businesses.
Since its original testing last year, it has installed Amazon One at Amazon Books, Amazon 4-Star, and Amazon Pop-up stores. It also started installing scanners in its Seattle Whole Foods stores this past April.
In April, the eCom giant said “thousands” of customers have already enrolled in the service. We’ll report back on how the general public responds to this in a few months.
Target and Walmart to Launch Reusable Bag Pilots
Sustainability initiatives have become a necessity for large companies in the wake of the climate crisis. In fact, nearly 70% of consumers in the U.S. and Canada think it is important that a brand is sustainable or eco-friendly, according to a new study by IBM and the National Retail Federation. And that’s just one of hundreds of available stats that back up this notion.
That’s why The Consortium to Reinvent the Retail Bag, an industry effort to develop viable alternatives to the single-use plastic bag, has moved into the store-testing phase.
Tests of multiple reusable bag models will kick off across nine Target, Walmart and CVS Health locations in northern California beginning at the end of this summer. The pilot will also include “enabling technologies” that can extend the life of the bags, incentivize their use, provide transparency into the bags’ lifecycle, and more.
The testing phase will run during a six-week period into early fall, and will also include pilots of reusable bags for home delivery service and bag models meant to directly replace single-use plastics.
This is one of the larger initiatives in recent history to combat the distribution of single-use plastic bags, an issue that is becoming dire in America specifically. Moreover, according to The Center for Biological Diversity, Americans use 100 billion plastic bags a year, which require 12 million barrels of oil to manufacture. For scale, Americans use an average of 365 plastic bags per person per year, while people in Denmark use an average of four plastic bags per year.
Retailers have been selling reusable bags in their stores for eons now, but the Beyond the Bag Initiative, as it’s called, aims to bring rigorous testing and innovation to an area that’s become more pressing for retailers as well as shoppers.
Content Creators Can Now Tag Product in Idea Pins
The influencer market is blowing up at a staggering rate, and companies would be silly not to get a piece of it. For reference, according to Influencer Marketing Hub, influencer marketing is expected to grow to be worth $13.8 billion by the end of 2021. In addition, businesses are making $5.78 ROI for every $1 spent on influencer marketing. There has also been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016.
And Pinterest wants in. The platform recently announced its first set of tools to let content creators earn money by promoting items from around the site.
For starters, Pinterest is adding more support for affiliate links, letting creators get a cut of purchases they drive. It’s also adding product tagging to its story-like Idea Pins to drive sales from more places, and it’s adding a new “paid partnerships” label to support sponsorships within Idea Pins. The move follows an initiative launched earlier this year which includes a $500,000 fund for BIPOC creators and recenters the company’s focus on shopping as other platforms, like Instagram, start to take on shopping, too.
Businesses can already upload “Product Pins” which allow people to click through to find and then buy a product. But now users can browse these available product pins and integrate them into their Idea Pins. This simplifies connecting content with the product and makes it easier for potential buyers to shop around.
This could be a powerful tool to facilitate more conversions on the Pinterest platform, while also giving small creators more simplified tools for selling.