Listen to the article
Adobe Partners With Bolt to Add One-Click Checkout 🖱️
Most commonly known for design software like Photoshop, Adobe for the past few years has been rapidly branching out into digital marketing and eCommerce tools for retailers. The company recently announced a partnership with San Francisco-based startup Bolt to add one-click checkouts for retailers that use Adobe’s eCommerce software tools.
As PYMNTS points out, offering a one-click checkout feature to the merchants that use Adobe’s tools will help them compete against Amazon.com, which has utilized that feature for quite some time. It will also help Adobe compete for merchants against another rival Shopify, which has its own one-click checkout technology called Shop Pay. When going up against two mega-companies like Amazon and Shopify, seamless checkout is just the tip of the iceberg.
Under the deal, Adobe’s customers can integrate Bolt’s one-click feature into their checkout screens. Bolt has a network of roughly 10 million shoppers, and if it has seen a shopper before, it can automatically fill in their payment details, a somewhat annoying step that causes many shoppers to abandon their carts.
Adobe has been quite busy in the past few months. This is one of multiple partnerships the company has recently announced.
Last week, Adobe unveiled the debut of an integrated solution that combines eSignature workflows, powered by Adobe Sign, with instant payments across the U.S. and around the world through Mastercard Send.
The collab also offers an end-to-end digital document workflow with secure online forms, identity verification, automated document routing for approvals, eSignatures and instant payments.
Black Friday and Cyber Monday Numbers are Down 📉
Black Friday resumed somewhat normal operations this year, after almost two years of pandemic-skewed shopping habits. But this year’s numbers show that society still isn’t back to “normal” when it comes to shopping habits. In fact, the event that once had middle aged moms brawling for a Tickle-Me Elmo didn’t deliver on any record-breaking numbers this year.
That’s not to say that Black Friday still wasn’t a success for many retailers. According to data from Sensormatic Solutions, foot traffic soared about 48 percent from last year, though it remained down about 28 percent from 2019. Contrary to the wee hours that Black Friday used to peak, the peak time for in-store shopping was 1 p.m. to 3 p.m. on Friday. Many retailers remained closed on Thanksgiving Day after closing for the day in 2020, reversing a yearslong trend of being open on the holiday.
Meanwhile, Adobe Analytics data showed that consumers spent about $8.9 billion online on Black Friday, slightly less than in 2020, and $5.1 billion on Thanksgiving, which was pretty much on par with last year. It was the first time Adobe saw a decrease on big shopping days since it first began reporting eCommerce data back in 2012 (which is shockingly almost a decade ago).
On Cyber Monday, shoppers logged on and spent $10.7 billion, marking a 1.4% decrease from year-ago levels, according to Adobe Analytics. The good news, as George Anderson from Retail Wire points out, is that it was the single biggest day for online shopping in 2021. But still, the numbers definitely aren’t where they used to be.
The deals also weren’t anything to write home about this year. Cyber Monday discounts offered on electronics were around 12 percent this year compared to 27 percent in 2020. Retailers discounted sporting goods eight percent compared to 20 percent last year.
Walmart’s Drone Delivery Pilot Takes Off 🛩️
Last week , Walmart made headlines by launching its first commercial US drone delivery service in Pea Ridge, Arkansas. They parachuted packages from an autonomous Zipline plane to an exclusive hand-selected group of recipients.
Now, the company is already expanding those drone deliveries in another way: customers who live in Farmington, Arkansas, can now order small items like cans of tuna, baby supplies, and paper plates effective immediately. Thanks to a partnership with DroneUp, Walmart will also provide drone delivery stations in Rogers, AR and Bentonville, AR into 2022.
The Verge points out that while this may be exciting for drone delivery watchers, it’s also very much baby steps. DroneUp’s quadcopters only deliver within a mile radius of a Walmart store, and all three of these stores are within the same region that Zipline already announced it would serve. They do, however, lower their packages down on cables rather than dropping them from the sky. Very Mission Impossible.
While taking a peek at its features, The Verge also found that the heaviest product available for drone delivery is a 3.87-pound box of Similac baby formula, and the priciest was a $29.88 bottle of extra virgin olive oil. 1.5 pounds worth of canned tuna, a 2.4-pound bottle of Pedialyte and a 3.58-pound box of mixed fruit cups are also within reach if you live in the small region that Walmart and DroneUp now serve. DroneUp says customers can get orders as quickly as 30 minutes, but due to the nature of delivery there are no guarantees. Each hub can launch multiple flights per hour.
Klarna Adds Pay-in-full Option in U.S. 💳
Klarna has rolled out its Pay Now feature in the U.S., granting customers the option to pay immediately and in full at any participating online retailer, with plans to launch a payment card in the near future. The service had already been introduced in the U.K., Italy and other European countries.
In addition to Pay Now, Klarna will be introducing its Klarna Card to U.S. customers, allowing them to make interest-free payments in four installments using a physical card format, either in stores or online. It works with the Klarna app and also can be added to Apple Pay and Google Pay.
U.S. users already had access to Klarna’s Express button for a seamless checkout, at Macy’s and Coach, as well as its subscription service, a first-of-its-kind tool for paying subscriptions and memberships in interest-free payments. Klarna now works with over 250,000 retail partners.
Sebastian Siemiatkowski, Klarna’s co-founder and CEO, told TechCrunch that launching these services in the U.S. is a natural extension of what the company has already experienced in its other markets, For Klarna, Europe’s volume of Pay Now represents 50%, he added.