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Adobe Rolls Out eCommerce Payments

Adobe announced that it will add payment services to its eCommerce platform to help merchants accept credit cards and other ways of paying. The move further fuels the fire of the competition between Adobe and Shopify. 

The company said its Payment Services for Adobe Commerce will be powered through a partnership with PayPal’s commerce platform and available to all stores using Adobe Commerce by the end of the year. 

Adobe originally began providing software to help retailers run their online stores back in 2018 when it purchased Magento Commerce from private equity firm Permira for $1.68 billion.

Adobe says the main draw of the system is the ability to alleviate some merchants’ hassle by gathering transaction data in one place and eliminating the need for multiple logins across platforms. The new service can support all major credit and debit cards, as well as PayPal and other services it owns, like Venmo and its new buy now, pay later option.

Payments make up a large chunk of the eCommerce sector. In 2020, more than two-thirds of Shopify’s $2.93 billion in revenue came from its merchant services segment that includes payments.

Adobe says they plan to roll out the system by the end of the year in the United States. 

Kroger and Instacart Join Forces

Kroger and Instacart are forging a powerful partnership with the introduction of two major advancements. The companies originally came together to launch Kroger Delivery. Now, a new “virtual convenience store” service offering delivery of fresh groceries and household staples in as soon as 30 minutes.

Amid the success of this launch, Instacart quietly introduced another convenience-focused offering: 24/7 delivery service. The service aims to provide shoppers with fast and easy delivery of groceries, including Kroger’s expansive line of fancier private label products. Kroger’s private label sales increased during the second quarter of this year. 

The convenient constant delivery will be available at certain retail partners with stores open at all hours, including 7-Eleven, Walgreens, CVS Pharmacy, Rite Aid and Safeway locations, to name a few. With the service, the online grocery delivery giant also will extend hours for retailers that aren’t open 24 hours a day but operate later at night or early in the morning.

Customers can access Kroger Delivery Now via the Convenience Hub, a new product experience on the Instacart Marketplace designed to streamline convenience shopping. Instacart and Kroger said that, through the Convenience Hub, Instacart Express members get free Priority Delivery in as soon as 30 minutes on orders over $10.

Kroger’s partnership with Instacart began back in November 2017 with a same-day grocery delivery pilot at a few Ralphs locations in SoCal. Then in August 2018, the companies announced a major expansion that made the service available at more than 1,600 of Kroger Co. stores, in turn extending Kroger and Instacart’s household reach by 50%. The rest is history. 

DoorDash Begins Alcohol Delivery

As regulations become more lenient regarding alcohol distribution, many apps like GoPuff have already begun to take advantage. Now, DoorDash will bring wine, beer and other alcoholic beverages directly to customers. Its alcohol delivery service will be available in 20 states, the District of Columbia, Canada and Australia, to reach 100 million eligible customers worldwide.

Users in those markets can choose from a vast selection of drinks from restaurants, grocery stores, retailers and convenience stores through the Alcohol tab. Depending on your location, you may be able to bundle alcohol with your restaurant order using the DoubleDash feature, which lets you add items to your order from nearby stores without paying a separate delivery fee. Margaritas and 7/11 taquitos? Yes please. 

Of course, consumers have to prove to be of legal drinking age to order alcohol through DoorDash. Couriers will verify your age at dropoff. You can also choose to upload a copy of your ID to the app. Couriers will only be able to see your photo and date of birth on the app, and DoorDash says it blurs out all of the other information for security and privacy reasons.
There are major responsibilities for these companies when dealing with such touchy and potentially dangerous substances. That being said, DoorDash announced partnerships with alcohol responsibility organizations in tandem with the new services. They enlisted the help Students Against Destructive Decisions and Responsibility.org to focus on drunk driving and underage drinking. DoorDash also teamed up with two organizations Down Under, Drinkwise and Retail Drinks Australia, “to further expand our commitment to responsible service of alcohol in other countries.”